PETA move Zac Efron on BLAST after appearing in an ad campaign featuring a bear that has spent its entire life in captivity.
The organization urges Zac to “come to Earth” and recognize that bears are part of their family, not on screen… Debbie MetzlerPETA Foundation Director of Captive Animal Welfare.
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She thinks Zac, who has been named Chief Brand Officer of Kodiak Cakes, forgot to ask Tank the bear an important question in his latest ad for the company: “How wrong is it to use a bear in captivity to make it?” wild bears’ promote?”
BTW — 27 year old Tank was born in captivity and was taken from a breeder at just 6 weeks old…he was featured on the Discovery+ Show, “Man Vs. Bear.”
Kodiak Cakes has a limited time partnership with Zac, where a dollar-for-dollar match of their “Keep It Wild” merchandise will go directly to the Vital Ground Foundation, a nonprofit that supports the conservation of wild grizzly bear habitats.
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However, PETA hit back at the promo, saying… “It’s hypocritical to exploit one animal to potentially help another. No real conservation group would ever forcing captive animals to perform tricks in front of the camera to raise awareness about their wild counterparts.”
The organization is calling for the ads to be removed or replaced with CGI… adding Zac should be able to make that call after he takes on his influential role in the company.