Will Elon Musk make the same blunder as Facebook Gaming?

Elon Musk is in the headlines these days for a variety of reasons and it looks like he will be in the spotlight for many years to come. The fact here is that Elon Musk is known as a game changer for many industries. He has been an inspiration to millions, if not billions. So it’s not surprising when he says he’s going to change the way a social media platform works, or how to get people to live on Mars, in the next few years.


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Surprisingly, it was recently noted that despite getting a lot of backlash from the people, he’s still adamant about making big changes for Twitter, and it seems like he’s got some pretty solid ways to make it happen. But moreover, the question is, will his idea work?


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Elon Musk has been trying to blaze a trail for Twitter

Some recent incoherent tweets showed Elon Musk trying to make a serious change on Twitter, most likely inspired by Facebook Gaming. In a November 14, 2022 post, a Tesla Investor called Sawyer Merritt suggested to Elon Musk an idea on how to introduce content creators from YouTube to Twitter and pay them more than the billion dollar video streaming website to create exclusive videos just for Twitter.

An image of Elon Musk can be seen on a smartphone placed over printed Twitter logos in this image taken on April 28, 2022. REUTERS/Dado Ruvic/Illustration/File Photo

Later, on Nov. 22, nearly 25 days after taking over Twitter, Musk shared stats on how, despite a lot of fan backlash and the rise of the #RIPTwitter trend, the platform still managed to get 1.6 in a week. million daily active users.

However, Elon Musk was asked by YouTuber LifeOfTom what he thinks about his acquisition and the future of the social media platform, to which Elon replied, “I see a path”. While it wasn’t clear what path he was talking about, another conversation with MrBeast revealed a bit more.

What do the statistics say?

Since the statistics really intrigued MrBeast, he asked it, “I wonder what the day-to-day activities of YouTube are like?” To which Musk said: “Let’s see what happens when Twitter offers good video with higher compensation for creators…” To which MrBeast replied: “Higher compensation will be hard, some YouTubers get $20+rpm even after YouTube takes their cut. I’d be surprised if you crack that code.”

Therefore making it clear that Elon is definitely working on an idea to bring content creators to Twitter. Another thing to note is that YouTube has a whopping 2.6 billion monthly active users, while Twitter only has about. 396.5 million user base. Notably, this isn’t even close to Facebook’s 2.96 billion monthly users, of which only 173,000 simultaneous viewers watch Facebook Gaming content.

So it’s a direct analysis of Twitter’s failure to try what Facebook couldn’t do with two billion users, with only 396 million users. Although, it is not yet certain whether the idea would fail or work wonders; it is really certain that Elon Musk has some rather unconventional ideas to make things work.

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