Unity rejects proposed acquisition by AppLovin. off

Engine maker Unity (opens in new tab)has officially rejected a takeover offer from AppLovin. The tech company, known for its mobile marketing and analytics platforms such as AppDiscovery and SparkLabs, had previously offered (opens in new tab)$17.54 billion to buy the well-known software developer whose engine has powered games like Kerbal Space Program and Pillars of Eternity.

The offer was made on the condition that Unity drop its own $4.4 billion offer to buy ironSource, a Tel Aviv-based company that is a competitor of AppLovin. But in a statement, Unity chief executive John Riccitiello said. “The board of directors continues to believe that the ironSource transaction is compelling and will provide an opportunity to generate long-term value.” Unity itself added that AppLovin’s offer “would not reasonably result in a ‘Superior Proposal’ as defined in Unity’s merger agreement with ironSource.”

Leave a Comment