Today EE announces that it has extended its lead partnership with UK esports organization EXCEL ESPORTS until 2025 after three years of successful partnership.
The extended three-year partnership will continue to see the EE brand on all kits worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will also continue to help EXCEL’s teams train at their headquarters by providing world-class connectivity backed by the UK’s best network.
In its role as a lead partner of EXCEL, EE is committed to making the gaming community as inclusive as possible and supporting gamers with the products and services that matter most to them.
EE has three main ambitions for its partnership with EXCEL:
- Inclusion: Nurture the next generation of women in gaming to reshape the industry for the better
- Culture: Supporting gamers beyond gaming, making mental health support available to the gaming community
- Experience: Enhance the gaming experience with products and services designed to open up the community to new audiences
These commitments will be fundamental as EE and EXCEL launch a series of exciting initiatives over the coming years to inspire gamers and take their experiences to the next level.
Pete Jeavons, Marketing Communications Director at EE comments: “The gaming community continues to grow in the UK and with our partners at EXCEL we are excited to use our technology and networks to deliver new initiatives, experiences and services that will benefit this community – at both elite and grassroots levels. We aim to become the number one network for gaming in the UK and we believe our work with EXCEL will be fundamental to achieving this goal.”
Mark Carter, Commercial Director, EXCEL ESPORTS added, “It is an honor to announce our three-year partnership extension with EE, making this one of the longest partnerships in esports history. Together we understand the importance of creating groundbreaking initiatives and enabling opportunities to move forward and support more inclusive gaming communities. We look forward to sharing more exciting details as we activate the partnership together.”
Since first partnering in 2020, EE and EXCEL have collaborated on a number of campaigns and initiatives, including this year’s Connected Club Cup, which gave amateur players from across the UK the chance to prove their FIFA skills in a national competition. The finalists then joined stars from EXCEL and the England football team at Wembley to compete for the Connected Club Cup trophy. In March, EE and EXCEL teamed up on Ultimate Gamer, a six-hour Twitch stream that pitted four famous faces, including comedian Munya Chawawa and EXCEL’s professional Fortnite player Jaden ‘Wolfiez’ Ashman, against each other in three separate games.
The partnership renewal follows EE’s recently unveiled supercharged gaming offerings. The new range offers Xbox, Nintendo and PlayStation bundles, access to the latest best-in-class gaming products via interest-free installment payments with Add to Plan, and a nationwide rollout of in-store gaming bays in over 175 EE countries. stores .