BLAST Premier is teaming up with five partners for this month’s Fall Finals in Copenhagen.
Doritos, Elgiganten, Magnum Ice Cream, OMEN and Netflix will all team up with BLAST Premier for their penultimate event of the year,
The partnerships will see branded content displayed on BLAST Premier’s digital channels, bespoke activations in the arena to engage fans in attendance, and broadcast integrations reaching more than 154 territories around the world.
Elgiganten, Magnum Ice Cream and OMEN are all teaming up with BLAST Premier for past events, while Doritos and Netflix are teaming up with the tournament organizer for the first time. This week’s Fall Finals marks OMEN’s fourth consecutive year working with BLAST.
Oliver Clarke, commercial director of BLAST Premier, said: “We are delighted to be back home in Denmark for our penultimate event of the year and are delighted to be partnering with five leading brands. With the show in 2021, we’ve raised the bar in terms of production, entertainment and fan experience. We have some exciting plans to integrate our partners into the heart of the event for fans watching in person and from home.
The best teams and talent in the world will descend on Copenhagen to compete for a $425,000 prize pool and a place in the highly anticipated December World Finals.
The Fall Finals (November 23-27) will be the fifth BLAST event to take place at the Royal Arena, following last year’s tournament where 25,000 fans attended the event over three days of CS:GO action.
Full list of partners for the BLAST Premier Fall Final: Betway, CS Money, EPOS and AP Moller – Maersk (Global Partners). Netflix, Doritos, Elgiganten, Magnum Ice Cream and OMEN (Event Partners).