More than half of Activision Blizzard’s revenue came from mobile games in April – June (Q2) 2022.
According to Activision Blizzard’s most recent financial report, the developer/publisher generated £535 million from PC and console sales in the second quarter of 2022 – £275 million ($332 million) on PC and £310 million ($376 million) consoles – while £688 million ($831 million) came from its “mobile and support” activities, which the company says “mainly includes”[s] mobile device revenue.” That’s more than 50 percent of total net revenue for the period.
Part of this, of course, is because Activision acquired mobile developer King in 2016 – and right now this is the most successful part of ABK’s business – but it’s probably no coincidence that Diablo Immortal was also released during this time (thanks, PC Gamer).
Just a year ago in the same period, mobile, console and PC revenues were £658 million/$795 million, £612 million/$740 million and £520 million/$628 million respectively, meaning only the mobile business have increased their net income per year. year-on-year: console revenues, on the other hand, have nearly halved.
The same financial report recently revealed that Diablo Immortal has halted the flow of declining Blizzard user numbers and given the company a modest increase in monthly active engagement.
However, the results also showed that Blizzard’s active users have only recovered slightly — where they were just over a year ago — and revenues remain slightly lower year-on-year.
After dropping to 22 million monthly active users for the quarter ended March 2022, Diablo Immortal has pushed Blizzard back to 27 million for the quarter ended early July.